[ad_1] The makers of the famous Whopper has been accused of telling whoppers – in particular a big whopper over a far too small burger. Burger King
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The makers of the famous Whopper has been accused of telling whoppers – in particular a big whopper over a far too small burger.
Burger King is in a pickle because a US judge has rejected an attempt by the company to throw out a lawsuit that alleged it made its Whopper burgers appear larger on menu boards than the reality.
In Australia, Whopper burgers are sold by Hungry Jack’s which a franchisee of Burger King. It is not part of the case.
A class action, spearheaded by Florida lawyer Anthony Russo, claimed Burger King’s US Whopper marketing has been misleading customers in three ways.
Firstly, that the burgers on menus appear 35 per cent larger than the size they are when served to customers.
Secondly, that the images show burgers that contain more than double the meat.
And thirdly, that the ingredients “overflow the bun” when in reality the pattie and the amounts of lettuce, tomatoes and cheese are so stingy they are mostly contained within the sandwich.
Both McDonald’s and Wendy’s, the latter of which has announced plans to open stores in Australia, are facing similar legal action that alleged they too had bolstered their burgers on boards.
In rejecting BK’s attempt to dismiss the case, US District Judge Roy Altman said jurors should now “tell us what reasonable people think” when it comes to the accuracy of Whoppers on menu boards.
But he dismissed allegations Burger King also misled customers with it depictions of burgers in TV and online adverts.
In a statement, Burger King – which is part of Canada’s Restaurant Brands International – said the claims were “false”.
“The flame-grilled beef patties portrayed in our advertising are the same patties used in the millions of Whopper sandwiches we serve to guests nationwide.”
It’s not the first time Burger King has been accused of inflating the images of its products.
In 2012, the UK’s advertising regulator ruled the firm had mislead customers with an advert for its Tendercrisp chicken burger.
The TV spot showed a man in a motel room eating a chicken burger so large it filled his hands, reported Reuters.
The UK’s Advertising Standards Authority (ASA) upheld a complaint that Burger King’s actual chicken burger was a whole lot smaller.
“We purchased three Tendercrisp chicken burgers and noted the thickness of the burgers, the quantity of additional fillings (such as salad) and the subsequent overall height of the product was considerably less than appeared in the ad,” the ASA said on its website.
The advert was subsequently banned.
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