[ad_1] A vegan sausage company has caused a stir after erecting a huge banner next to a butcher shop with a cheeky tag line The brand, named THIS, s
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A vegan sausage company has caused a stir after erecting a huge banner next to a butcher shop with a cheeky tag line
The brand, named THIS, sparked an enormous reaction following its ballsy move to place a huge banner about its new pork sausage product next to the “family butchers” in the UK.
The banner featured the playful pun, “THIS is kind of a pig deal”.
It also claimed the 100 per cent plant based item had 83 per cent less saturated fat than a standard pork sausage.
Thousands weighed in on the bold statement after an image was shared online last week, with some celebrating it and others expressing their outrage.
One man commented to say he typically enjoyed a traditional sausage but would “certainly give this a go” given “vegetarian burgers often have more flavour than meat based”.
People who had already sampled the product claimed it tasted just like the real thing.
“That close that I remembered what meat sausages taste like,” one wrote.
“Sorry to disappoint all the critics posting on here but these really are nice, and as they say hardly any saturated fats,” another said.
Others were in disbelief the brand had been so brazen about its placement.
“Bet they’re fuming,” one said of the butcher.
Someone else said it was the “perfect location” for such a sign.
Many others argued against trying the vegan sausage, claiming they preferred to have the “real thing” and expressing confusion over plant based brands making products identical to their animal versions.
“Why do vegans make all of their food look just like what they hate?” a confused social media user wrote.
They were swiftly informed vegans were against cruelty, not particular flavours or shapes.
Several among the non-vegan respondents opted to post photos of dead animals in the comment section, while others commented about how much they loved bacon.
Co-founder of THIS, Andy Shovel said he was happy with the attention being attracted by the banner and the brand’s other promotional material, including a TV campaign.
“We’re very excited to be essentially slapping Londoners in the face with a sausage over the next month,” Mr Shovel said, according to Mobile Marketing campaign.
“It is also a huge milestone for THIS to kick off our first ever TV campaign, which shows that even food royalty Grace Dent couldn’t tell the difference.”
brooke.rolfe@news.com.au
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